Welcome to Score Eat!
Discover the whole truth about your food.
The modern food paradox
Food has never been so abundant, accessible and affordable. And yet the nutritional quality of what we eat has never been so low.
Ultra-processed foods are designed to short-circuit our natural fullness signals. The food industry relies on three mechanisms:
- The bliss point. A precise mix of sugar, fat and salt that maximizes pleasure without triggering fullness. This ratio does not exist in nature.
- The reward trap. Hyper-stimulating foods artificially trigger the brain's reward system, creating urgent cravings even without real hunger.
- The end of fullness. Some formulations delay or suppress the hormones that tell the brain to stop eating.
This is not a weakness, it is biology. Understanding the mechanism means being able to take back control.
Why does it matter?
Children who grow up on ultra-processed food are developing health issues earlier and earlier: type 2 diabetes, chronic fatigue, attention problems, and a relationship with food built on guilt rather than enjoyment.
43%
of adults worldwide are overweight or obese
WHO, 2022
1 in 5
children aged 5 to 19 are overweight
WHO, 2022
×4
rise in childhood overweight since 1990
WHO, 2022
+9.8%
annual growth rate of childhood obesity in Vietnam
World Obesity Atlas, 2023
How to take back control?
Knowledge is power. Score Eat supports you at every step with concrete, judgment-free actions.
Understand
Learn to decode ingredient lists and see through food marketing.
Choose
Every purchase is a vote. Buy differently to help shift the industry.
Learn through play
Don't lecture your kids. Play with them and watch good habits take shape.
Support local
Choose fresh, seasonal and traceable products. Better for your family, better for the community.
Take your time
Read the label, cook one more meal at home. Small habits, lasting impact.
Think for yourself
Ignore the claims on the packaging and form your own opinion.
Build habits
No diets, no detoxes. Better choices, repeated regularly, from an early age.
The ecosystem: two tools, one mission
The card game
52 illustrated cards, 7 food categories, 4 game modes inspired by classic tabletop games. Very little text, so it's understandable anywhere. A game you'll want to keep out on the table.
- For ages 4 and up, before habits are set.
- 4 game modes inspired by UNO, Dobble and Go Fish.
- No screens, just quality family time.
- A QR code links to the app to go further.
The app
Scan any product. Get a clear nutrition score from 0 to 100. Discover local alternatives, recipes and quizzes designed for the whole family.
- Barcode scanner with an instant score.
- A local product database, built for Vietnam.
- Healthy alternatives available near you.
- Quizzes and recipes for the whole family.
How does it work?
Play together
The family discovers food categories through the card game. No screens, no lectures, just play.
Scan and learn
At the supermarket, scan products. Understand what they contain. Get a score out of 100.
Make better choices
Find local alternatives, discover healthier recipes and adjust what you buy.
Build the habit
Knowledge becomes instinct. Children grow up knowing what they eat and caring about it.
The score levels
Score Eat gives a rating from 0 to 100. The result is neutral, clear, and designed to motivate improvement rather than trigger guilt.
Excellent
80 to 100
Good
60 to 80
Fair
40 to 60
Limit it
20 to 40
Avoid it
below 20
Why is Score Eat different?
Built for the family
Most tools only target adults. Score Eat speaks to the whole family, where habits are actually formed.
Built for Asia
No Nutri-Score, no local data. Score Eat fills the gap with a database designed for Vietnam and Southeast Asia.
Physical and digital
The card game builds the habit of thinking about food. The app makes it actionable. Together, they form a unique loop.
No moralizing
No guilt, no restriction, no fear. Score Eat uses play, scores and community to make good choices appealing.
“When I arrived in Vietnam, I lost all my bearings. Grocery shopping was so confusing that I built myself a personal tool to scan labels and understand what I was buying.”
That experience revealed a much bigger problem. Score Eat was born from this realization: helping families reconnect with something they already know, that good food is an act of care.
— Clélia, founder of Score Eat